Project: New Tursib
Company: SC TURSIB SA
City: Sibiu, ROMANIA
Timing: 05/2008 - 04/2012
Case study: The implementation of the project was structured in two directions: 1) A new transport plan based on clients’ requests which were determined by the traffic survey (conducted in late 2008). Transport plan was designed as a functional and efficient network of main and secondary lines and interchange bus stops; 2) Upgrading the taxation system in order to support the interchange between routes and reduce the duration of the journey, by giving up the old system consisting of fees per routes and taking up the system with passes valid for all routes at an affordable price. Simultaneously, other secondary measures were implemented in order to make public transport in Sibiu an attractive and quality service:
1. Development of traveler information system:
a) bus stops signs which indicate the line of transportation and the terminal of the line;
b) time tables displaying the time when buses pass through that bus stop, present in all Tursib bus stops;
c) installing canopies in the main bus stops with displays containing complete information for passengers: maps, schedules, fares, etc.;
d) updating the company’s website www.tursib.ro, by installing a software for trip planning;
e) putting up a call center where clients may request information free of charge regarding the transport plan, the connections between routes and other information regarding the activity of Tursib;
f) developed Public Relations Service;
2. Periodical training of the staff who enters in direct contact with the public;
3. Preserved neatness of the means of transportation by cleaning the buses according to a schedule;
4. improved company image by:
a) creating a brand and promoting it;
b) personalized equipment (in the company’ s colors) for bus drivers;
c) collaboration with the media.
5. The project TURSIB CARD switched the old pass used to the e-card type of pass. Together with an IT collaborator, Tursib designed a system for issuing and tracking the passes, which provides reliability and ease of operation, low investment cost. The first phase was to implement a software that allows real time transmission of data from operating point to the central server.
Innovation: 1) The reorganization of the transport plan in Sibiu can be considered innovative because the old transport plan has not been changed in the last 25 years and a traffic survey has never been made. The traffic study was performed in the same period of time on all routes, covering the entire transport program, every day of the week by reviewing actual travelers and questionnaires regarding trip purpose, direction of the journey, the type of pass/ticket used, occupation, age, etc.; 2) Tariff system: the pass valid on all routes replaced the old system consisting of fees per lines and its attractive price was welcome by travelers; 3) Marketing Plan which set up the necessary actions, responsible persons, deadlines; 4) The idea of the project is innovative, the system is designed as a new payment instrument for transport services: electronic pass. Because the card is not validated in the bus (so it was not necessary to equip buses in any way), the investment cost for this project was only €20,000.
PTx2 strategy: The economic analysis of the routes together with the results of the traffic, revealed that 50% of routes were profitable, for 30% of routes the profitability rate was low, and 20% were bearing financial losses. When the new transport plan was designed, the following objectives were taken into consideration: citizens' travel needs arising from the traffic study, increasing transport frequency and number of daily kilometers, decrease the costs for fuel, eliminating overlapping routes over long distances. The pass valid on all routes, allowed the connections between routes without additional costs. The results appeared very soon and the number of paying passengers transported increased by 24% in 2010 compared to 2009.